Africell Group Launches “Africell Business” to Drive Enterprise Digital Transformation in Sierra Leone
Africell Group has officially launched Africell Business, a new enterprise-focused brand aimed at delivering advanced connectivity, digital solutions, and tailored services to corporate institutions and small and medium enterprises (SMEs) in Sierra Leone.
The launch event, held at The Leads Hotel in Aberdeen, Freetown, brought together senior government officials, private sector leaders, corporate clients, development partners, and representatives from the business community.
Speaking at the event, Africell Chief Executive Officer, Shadi Gerjawi, described Africell Business as a strategic shift from traditional telecommunications services to customized enterprise solutions. He explained that the initiative involves restructuring internal operations, investing in specialized corporate teams, enhancing service quality, and deploying secure digital platforms to meet evolving business needs.
The CEO outlined key focus areas including cloud hosting, data management, satellite monitoring, and integrated digital payment services, stressing that small and medium enterprises remain central to Africell’s long-term growth strategy.
Also addressing the gathering, Benjamin Okoro, Africell Group Head of Corporate Business, said Africell Business is designed to strengthen corporate partnerships through service digitization and responsive client engagement. He introduced the Africell Business Client Portal, which enables efficient corporate account management, and unveiled Africell Business Heritage, a platform that recognizes indigenous enterprises for innovation and job creation. Three local SMEs were honoured at the launch for their contributions to national development.
In his remarks, the Minister of Information and Civic Education, Chernoh Bah, commended Africell’s investment in local talent, media innovation, and community engagement, noting that these efforts have positioned the company as a trusted partner in Sierra Leone’s development. He said Africell Business will significantly enhance access to digital services for enterprises, particularly SMEs that are vital to economic growth.
In a statement, the Minister of Communication, Technology and Innovation, Salima Bah, described Africell Business as a transition from providing basic connectivity to enabling full-scale digital transformation across multiple sectors. She disclosed that sustained national investment in digital infrastructure has strengthened network coverage and laid a solid foundation for enterprise digital expansion, while calling for continued collaboration to integrate more startups and SMEs into the digital economy.
Delivering the keynote address, Chief Minister Dr. David Moinina Sengeh said the launch aligns with the government’s National Development Plan and its vision to transform Sierra Leone into a green, inclusive middle-income country by 2039. He noted that Africell’s investments in 5G, fibre connectivity, and enterprise solutions are enhancing national competitiveness and promoting digital inclusion, adding that Africell Business reinforces public–private partnerships aimed at expanding equitable access to digital services.
The event also featured raffle draws, during which invited guests won smartphones, Wi-Fi routers, and a Samsung S26 as the star prize.
Additionally, Africell announced a promotional campaign offering FIFA World Cup 2026 tickets to business customers who sign up for, activate, or renew Africell Business services under 12-month contracts. The promotion includes five weekly draws and two grand prize winners.
Africell Business is expected to play a key role in expanding enterprise digital solutions, strengthening corporate connectivity, and supporting SMEs, as part of Africell Group’s long-term strategy to deepen Sierra Leone’s digital economy.
